|
Martin “Marty” Baron (left) and Steven Ainsley (right), (Illustration Credit: David N. Robinson)
|
It is no secret that the decline and fall of traditional media has been predicted time and time again as the internet has gained more popularity with media consumers. In the past year alone, the Rocky Mountain News shut down. The Seattle Post-Intelligencer has managed to stay afloat, but stopped producing their print newspaper and now only produces a website. After watching their print circulation drop over the past 40 years, the Christian Science Monitor morphed their daily newspaper into a weekly magazine along with stepping up their web journalism efforts.
In spite of all this, the editor of the Boston Globe, Martin Baron, is optimistic. On 11/19/2009, both Baron and the Globe’s publisher Steven Ainsley spoke at Emerson College about the incredible year the Globe has undergone. Prompted by probing questions from Emerson’s Journalism Department head, Ted Gup, Ainsley and Baron gave insight into how the Globe survived during times of great financial strife in the Globe, as well as the future of journalism.
Ainsley said that the New York Times Company, which owns the Boston Globe, claimed that it was losing $80 million a year on the Globe and that unless that number could be reduced, the NYTC would either sell or close the Globe. It was clear from the interview that both Ainsley and Baron worked together to prevent either eventuality from occurring. Baron said 12 percent of the newsroom was laid off and that the remaining employees received a 23 percent salary cut. Intense negotiations with the different unions at the Globe saved $20 million alone.
|
…to be a good journalist, you need to have a soul and a heart and a conviction…
-Martin Baron
|
|
In a further effort to save the Globe, Ainsley hired a third party consultanting company to come in and find where spending could be cut to make the Globe more efficient. This last measure was a point of contention between the two colleagues because Baron was not sure if consultants could adequately understand the personnel required to run a newsroom and maintain the quality of product readers have come to expect. Ainsley described the sixty day period that the consultants worked with the journalists as containing “a fair amount of tension.” These efforts were not in vain, as the NYTC decided not to sell the Globe.
It is difficult to imagine how anybody can remain optimistic after such a year, but the enthusiasm was unmistakable in Baron’s voice as he discussed a perfect journalist for the future of journalism. Baron’s first words were “They would be human…to be a good journalist, you need to have a soul and a heart and a conviction….”
He added that a journalist needs to have a “deep-throated commitment to serving our readers and our users and our viewers and our listeners….” In addition, Baron talked about future journalists requiring the skills of traditional journalism (such as interviewing, reporting, the ability to talk to people, etc) and the ability to work across media to give users access to, “whatever people want, wherever they want it, and whenever they want it.”
|
…the journalist of the future, in my view, is going to be a bit of an entrepreneur…
-Martin Baron
|
|
Perhaps the most unexpected trait that Baron outlined was the need to possess an “entrepreneurial spirit,” to be able to adapt to change and live with uncertainty. With the traditional separation of the newsroom and conference room, this idea of an entrepreneurial journalist is quite radical, but makes sense in light of new opportunities technology provides today. For example, there are more news outlets now than ever before and many are started by a small group of people, such as Global Post, which was started by two journalists in January 2009.
Similarly, both Ainsley and Baron spoke about where they see the future of journalism. They both spoke to the need for flexibility in journalism. Ainsley compared to the process of changing the journalism industry to “turning a battleship.” Baron spoke of the Globe‘s efforts to remain relevant through the new tools available (such as video and audio productions for the Globe‘s website) which allowed them to compete with wire services, television, radio for covering stories.
For example, the Globe recently produced a documentary style video series about the death of Senator Kennedy which was sold to television networks, something the Globe has never done before. “The capacity to tell stories in new ways is an exciting prospect for us.”
The full audio from the event is available bellow: